newrow_ needed to map and understand it customer experience. New customer journeys were required to expand its marketing reach to better engage
prospects outside initial channels. Leads were being generated, yet
they were getting stuck in the top of the customer journey stage. newrow_ needed
ways to engage prospects, build awareness, and keep leads fresh
in between purchase cycles. A multi-faceted campaign was created
that operated in 2 week intervals.

Solution

While MCG's principal was in engaged in a broad turn-around of the company, this campaign focused on changing the velocity of leads from prospects to sales qualified leads. In addition to social and multi-channel marketing, MCG also deployed marketing automation and AI platforms to help communicate with and qualify leads. An important corollary to automation was using first-party data on Facebook, Twitter, and LinkedIn to serve promoted posts and re-market relevant content to leads in various stages of the funnel.